Terracotta or clay craft is a clay based unglazed ceramic, where the fired body is porous and red in color. It is a symbol of man’s first attempt at craftsmanship, just like invention of potter’s wheel to use power of motion for productive purpose. The art of pottery making dates back to the Indus valley civilization. Evidence of pottery has been found in early settlements of Mehrgarh. Various terracotta figurines depicted animals like cows,
The primary objective of this website would be to strengthen the artisans who are working with both red terracotta, and to upgrade their skill level through a series of training programmes to enable them to make products which that can be sold outside the local market as well. Up gradation of the skill level, and introduction of better tools and implements, and more efficient ways of production would help develop better quality higher-end products that can be sold for higher prices in urban markets. Newer market linkages would be explored that would fetch better prices for the products.
With the help of this website an artisans can show their products in Indian market as well as global market too. Artisans can upload their products as a JPG format on the website which will come on the global market.
So, this is a very good channel through which artisans can expand their business at International market.